How We Sold Out 8 Cities With Orchestral Hip-Hop and Electronic Music
We didn't just do it. We sold out every single show.
The full cast after a sold-out performance of The Chronic Live
The Vision: Bringing Legendary Production to Life
It started with a simple question: What if we could experience Dr. Dre's production genius—not through speakers, but through live musicians?
Dr. Dre didn't just produce beats. He created orchestral soundscapes with layers of strings, horns, and percussion that defined hip-hop's golden era. But you'd never heard it performed live. Not like this.
The same went for Daft Punk. Following their retirement, there was no way to experience their catalog live anymore. But their electronic masterpieces—built on funky basslines, infectious grooves, and soaring melodies—translated perfectly to a live band format.
Building the Ensemble
For each show, we assembled a 16-piece ensemble:
- String section: Violins, violas, cello, upright bass
- Horn section: Trumpets, trombones, saxophones
- Rhythm section: Drums, bass, keyboards, guitar
- Vocalists & rappers: 4 powerful performers bringing the lyrics to life
Watch The Chronic Live in action
Every musician was a professional with touring experience. Every vocalist could command a room. Every arrangement was meticulously crafted to honor the original while showcasing what live instrumentation could add.
Our cellist bringing depth to classic hip-hop production
The Daft Punk Show: "One More Time"
With Daft Punk retired, we knew this show had unique value. Fans couldn't see them live anymore—but they could experience their music in a whole new way.
We transformed electronic anthems into organic, live experiences:
- One More Time
- Get Lucky
- Harder, Better, Faster, Stronger
- Around the World
- Digital Love
This is why we do it - the moment when 16 musicians and 1,000 fans become one
Sold-out crowd on both levels for the Daft Punk show
What made this work was respect for the source material combined with the courage to reimagine it. We didn't try to recreate the electronic production—we translated it. Live bass instead of synth bass. Real horns instead of samples. Actual strings instead of pads.
The result? Something entirely new that still felt authentically Daft Punk.
Brass section bringing power and soul to classic tracks
Classical musicians reimagining hip-hop anthems
The Tour: 16 Sold-Out Shows Across 8 Cities
Two shows per night. Every night. Early show at 7pm, late show at 10pm. Every single one sold out.
We hit major markets across Canada:
- Toronto – Multiple sold-out shows
- Montreal – Incredible French-Canadian reception
- Vancouver – West Coast energy matched the music
- Calgary
- Edmonton
- Victoria
- Halifax – East Coast showed massive love
The marquee that greeted fans in Montreal
Every venue: 800-1,000 capacity. Every show: sold out. Not "mostly full." Not "good turnout." Sold. Out.
Tour by the Numbers
What Made It Work
1. Nostalgia Meets Innovation
People wanted to hear music they loved, but they didn't want karaoke. They wanted something special. Live orchestration gave them familiarity with novelty.
2. Premium Production Value
We didn't cut corners. Professional sound. Professional lights. Professional musicians. The production matched what fans would expect at a major concert.
Professional production from FOH to stage
3. The Music Translated Perfectly
Not every electronic or hip-hop track works with a live band. But Dr. Dre's production? Already orchestral. Daft Punk's grooves? Built for live instrumentation. We chose music that elevated when performed live.
4. We Delivered Every Time
Zero cancellations. Zero technical disasters. Zero disappointed crowds. When you're touring with 16 musicians across multiple cities, logistics matter. We showed up, set up, and delivered—every single time.
What's Next: 2026/2027 Tour
Our previous promoter had to cease operations due to unforeseen circumstances. Which means these proven, sold-out shows are available for new partnerships.
We're looking for Canadian promoters who want to bring these experiences back to audiences in 2026/2027.
Interested in Bringing These Shows to Your Market?
We have two proven sold-out concepts ready to tour. Professional execution. Turnkey solution. Let's talk.
Partner InquiryCall: (905) 497-3621
About Anthony Lewis
Anthony Lewis is the founder of The DNA Project, Toronto's premier entertainment consultancy. With 10+ years of experience and 1,000+ successful events, Anthony specializes in curating exceptional live entertainment experiences. He also serves as Music Director at Kennedy Road Tabernacle, coordinating live music for 1,700+ people weekly.
Contact: info@thednaproject.ca | (905) 497-3621



















